Jinjiang Shoe Industry Is Stepping Out Of Its Own Brand And Consolidating Its Supremacy.

Footwear manufacturers are most likely to see the rise and fall of footwear industry. Mainland sports shoes and casual shoes are mainly produced in Jinjiang, while women's shoes and men's shoes are located in Wenzhou, Zhejiang. Over the past two years, Wenzhou's economy has encountered twists and turns, shoe machine purchases have declined, and Jinjiang's growth has slowed down.

According to Wang Xinghua, Jinjiang's sports shoes production capacity is the first in mainland China, with an estimated production volume of over 1000 lines. But in recent years, transformation and upgrading have been developed from production to service, while sports goods and sportswear are also being considered to create an international professional market.

After the signing of ECFA between the two sides of the Taiwan Strait, the Taiwan machine tool entered the mainland with tax concessions, and the shoe machine industry only benefited from the needle machine platform. "But the shoe making machinery industry in Taiwan has developed to the mainland more than 20 years ago, and the early arrival has come," Yang Guangli said. Shoemaking machinery industry It is mainly concentrated in the Guangdong area, so there is little benefit. Instead, it may attract salmon to return home.

He said that these shoe machine enterprises in Taiwan have good supplier of spare parts, which can provide effective guarantee for the quality of shoemaking machines. At present, shoemaking machines are developing towards energy saving, carbon reduction and labor cost reduction. The trend of automation also makes the industry more eager to return to Taiwan, making use of advantages to design competitiveness to enhance competitiveness.

Recently, China has spent 8 billion yuan to build China. Jinjiang The international shoe spinning City project was built in the Chen Dai town. The total planning area of the project is more than 2500 mu, which integrates the functions of display and trading, information release, industry consultation, logistics distribution, exhibition and promotion, e-commerce and so on. After completion, the transaction volume is expected to reach RMB 120 billion yuan and the employment population will be 150 thousand. Wang Maoquan said that the project will help to consolidate the dominance of Jinjiang footwear industry.

According to him, Jinjiang Anta has successfully acquired the famous brand FILA in Italy last year, and the shoe industry in Jinjiang has shifted from labor-intensive industries to technology intensive and capital intensive transformation. Wang Maoquan revealed that Jinjiang, in cooperation with the transformation and upgrading of the footwear industry, is working with the Ministry of Commerce of the mainland and using the European debt crisis to acquire more famous brands in Europe and let Jinjiang shoe enterprises transform their shell.

But there are few international brands in Taiwan's shoes industry, and now they serve mainland brands. In fact, Taiwanese shoe factories across the mainland helped Nike and Adidas foundry in the early years. Now they are helping Lining, Anta and other mainland shoe brands. Jinjiang has stepped out in recent years. Own brand The main reason for the road is that the mainland market is huge. Even if many brands divide the market, the output value is still amazing. Now that Jinjiang's shoe brand is upgraded to sporting goods, combining with textile and sporting goods to internationalize, this is the envy of Taiwan businessmen.