Innovative Practice Of Profit Model In Department Stores

Own brand

In 2007, intime department store's own brand "JUSTINTIME" women's clothing sold in Hangzhou Yintai Department Wulin store.

"JUSTINTIME" women's wear from Yintai

In Europe, the development of its own brand has become a successful mode of department stores. Many famous department stores have strong own brand development system, such as Sears stores in the United States, French old Buddha, mare lion and Marsha general store in Britain.

Buying system

After three years of operation in Hongkong, the buyer's department store, Beijing, announced that it will open two stores in Beijing and Chengdu in the next three years, and will return to the Shanghai market which had been withdrawn from Beijing in 2006.

Coincidentally, NOVO fashion department stores, well-known brands I.T and CPU, Thailand

At present, Bailian, Wangfujing, Yintai and Jin Ying have begun to seek new self exploration.

For example, the European boutique Museum of Bailian Group's Oriental Shopping Center, which is the general agent and distributor of the general merchandise, is held annually by the French commodity week and the Italy commodity week. These holiday marketing products are purchased directly from the purchasing team of the Bailian Group and differentiated from other shopping malls.

Chain operation

In the 90s of last century, the Nanjing department store industry had a "wave of expansion", which was known as the "breakthrough movement" of the department store industry.

According to a business person, almost all the major shopping malls in Nanjing were "going out", and Yangzhou, Wuxi and other places all had "semicolons" opened by new hundred, central and other shopping malls.

At that time, there was a trend of "horizontal integration" in the whole country, and businesses in Beijing, Shanghai, Zhengzhou and other places were also linked continuously. However, after a long time, most of these shopping centers were located in chain stores in other places.

Marching into commercial real estate

The commercial real estate industry, which is in the limelight, is making the developers go in the same direction, but also makes the traditional retailers palpitate.

Because department stores take the form of self purchase property, they can relieve the rent pressure of rising prices. Some people think that it is time for traditional retailers to enter the commercial real estate sector.

In fact, the traditional retailers' purchase of property is not a case.

Baisheng, Yintai and new world, and other well-known department store chain system, the proportion of property holdings is increasing year by year.

In fact, as early as in 2008, a number of well-known chain stores launched a wave of "home ownership boom".

According to a statistics, in the 4-8 months of that year, department stores bought more than 10 properties in the country.

At that time, MAE Yip International, the parent company of the famous department store brand group, bought a building in Qinhuangdao for 290 million yuan in cash.