Ji'Nan: "A Thousand Years Of Extreme Cold" Has Seen The Merchants' Waist &Nbsp; &Nbsp; High Price Purchase, A Large Backlog Of Less Than 50 Percent Off.

Since last year,

"A thousand years of extreme cold" did not appear high price purchase large backlog.

50 percent off below

Near Spring Festival, 50 percent off or even 80 percent off 90 percent off winter clothes are common in big shops or small clothing stores.

Cotton prices have risen sharply since last year, and winter clothing prices have risen sharply, coupled with the fact that the "Millennium cold" has not yet appeared, and sales of winter clothing have fallen by three or four.

Retailers are now in urgent need of price cuts and promotion.

88% off clothes are common.

Today, in the Wanda Plaza pedestrian street, we notice that many brands of clothing are playing 44% off, and some are selling 77% off.

In Zhenhua commercial building, some brands of clothing manufacturers sell directly to 1 to 75% off, which was rare in the past.

In Ginza shopping plaza, some of the counters, many styles have broken yards, out of stock.

In front of the cash register, customers always wait for checkout, sometimes queuing.

"Since the winter, sales of winter clothing have not been flourishing until now."

A salesperson said.

Many consumers also said that the prices of clothes were very high during the winter last year, and the weather was not very cold, so they never bought new clothes.

Now that the weather is getting cold and at the end of the season, many stores are beginning to sell at a discount, so they can buy more and make it easier next year.

"Dumping stock" is a forced choice.

"Before and after the Spring Festival, clothing sales enterprises will also promote sales, but not so fierce this year."

Zhang Qingwei, Deputy Secretary General of Ji'nan textile and garment industry association, said that it is imperative to rush to dump the stock.

Cotton prices have soared up to 30 thousand yuan per ton since last year, more than two times that of the same period in the past year, and this has also brought other clothing related raw material prices up.

When the cotton price is the highest, it is also a large number of winter clothing output, so its price has also risen sharply. The average winter clothing has increased by two or three, and some have even doubled, for example, down jacket, below 1000 yuan was once rare.

At the same time, during the winter, the "millennium is extremely cold" theory is extremely prosperous, so the sales enterprises purchase a lot.

However, the actual situation is that cotton prices go up and then fall, and the weather is not very cold.

"Sales of winter clothing dropped by three or four over the same period, and a large backlog of products entered at high prices."

Zhang Qingwei said that after the Spring Festival, spring clothes will become the mainstream of the market consumption, so sellers must rush to complete the inventory of winter clothes before the Spring Festival and earn their money.

Production enterprises take the opportunity to "superordinate"

"However, the rise in cotton prices is good for upstream enterprises, such as textile enterprises and clothing manufacturers."

Liu Jianguo, executive director of Shandong garment industry association, said that many textile enterprises had finished the long overloaded inventory with high price, and the economic indicators of domestic clothing enterprises had increased by more than two figures.

Zhang Qingwei explained the reason. When the upstream production enterprises came out of the factory, they were always in a favorable position when the price of raw materials rose, and the downstream sales enterprises were the ultimate recipients of inventory. When their high price stocks were the biggest, they just fell behind the price of raw materials and fell back. They could only bear the risk of high price inventory.

Shandong is a big province of garment production, and it is precisely because of the situation since last year is conducive to production enterprises, the China Textile Industry Association this year awarded the "top 10 Chinese apparel industry competitiveness", 3 of Shandong's finalists, among them the groom, the first of the group, the eighth place of the group, and the tenth of the Qingdao red collar group.