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"Humen Clothing" Should Be Registered As A Collective Trademark

2008/9/26 15:03:00 24

In the central area of Humen Town, between factories, people and shopping malls, it is hard to imagine that they are standing in the prelude to modern Chinese history.

Across the Weiyuan Island, the cultural demonstration center site has surrounded the construction wall, and the gantry crane has been put in place.

Like every time in the past thirty years, Humen clothing has once again sought to pform itself. This new stage is so close to the ancient barracks and Fort sites along the Pearl River Estuary, and the old banyan trees that are intricate in ancient walls. The future goal is not only a new clothing industry, but also an updated, perhaps more ancient and deeper Humen.

Turning point: not today

After 2000, the word "turn" appeared frequently in the dictionary of Humen's clothing industry.

Everyone in this industry is in their own position, earlier than the media and the government, earlier sniffing the information of the cost increase and the change of the industry's wind direction.

Self pformation of small business owners

In 2003, the town of Humen Town, the largest town in town, was reduced to more than 100 people in thirteen factories.

Zhou Yincheng, who experienced the "golden 10 years" of Fu Min fashion city, soon encountered the management difficulties brought by the expansion of the factory scale and the unstable omen of wage increase.

The week of secondary school teachers concluded that "it is very difficult to make the whole procedure down".

In 2003, he decided to focus on the links between wholesalers and directly contact traders. He registered his children's clothing brand "cloud charming", set up a website and set up a marketing department.

The whole production process was sent to other factories.

Zhou Yincheng believed that his pformation was successful. He not only had stable customer relations in Taiwan, but also opened up markets in Indonesia and Singapore.

He even went on an inspection tour with his business partners to ASEAN countries, and set up plans to set up offices in Southeast Asia.

Quietly closed clothing workshop

Although business is expanding, Zhou Yincheng says profits have been shrinking.

"Now we can only profit by quantity."

However, Zhou Yincheng's "lower house" and Zhao Yong, a post-80s Hubei little villager who had been processing factories in his factory, said that the business of Zhou Dynasty had not made enough money. "Only in the off-season of six or seven and August, we must do a bit in order to earn wages and retain workers."

Zhao Yong's workshop is located near the BOM fish pond in Humen Town, on the 5 floor of a rental building.

A large room has placed more than a dozen sewing machines, and sixteen or seven workers have worked overtime to catch up a group of trousers sold from "rich people" to Singapore. Six hundred or seven hundred -- - in the years of Zhao Yong's father's factory management, business is booming, and "more than 1000 small businesses are disdained to pick up".

Some owners estimate that there are thousands of such small garment factories in Humen, the town of Humen and the Luwu area. They carry large orders from Humen's large and medium-sized clothing enterprises or clothing wholesalers, and become the base of Pyramid's apparel industry.

In the past two years, many of these quietly opened clothing factories have closed silently.

Government: restore momentum

In a landmark wholesale market in Humen, fuming fashion city, a designer who works for wholesalers said: "before a style can run to a large quantity, but now only a few thousand, hundreds of pieces."

This "great quantity" was once a style of hundreds of thousands, millions of pieces.

Retaining enterprises upgrading locally

Pan Jijun, deputy mayor of Humen Town, thinks that the current recession is very common in the industrial clusters dominated by small and medium-sized enterprises. "Transformation and upgrading is a dynamic operation process, and the adjustment itself is the same process with the sustainable development of enterprises."

Clothing is a pillar industry in Humen.

The garment manufacturing industry in Humen is characterized by the synchronization of production and market. The second and third industries account for 48% and nearly 51% of GDP respectively. "This is the result of the government's deliberate guidance for many years". Therefore, Humen's strategy is "industry and Commerce simultaneously". What we need to do now is to "restore the momentum of reform and opening up, retain enterprises and upgrade locally."

Huang Peimin, deputy director of Humen economic and Trade Office, said Humen did not worry about large-scale relocation of factories.

Because here has formed a perfect business circle, supply chain.

Upgrading business circle

At present, one of the most important measures of the town government is to build up the upgrading business circle.

At the intersection of Guangzhou Shenzhen and Beijing Zhuhai Expressway, the 23 floor fuming business center has been built, and its six major supporting projects are under construction.

The Humen town government hopes to become the center of Humen's clothing and headquarters economy.

In the blueprint of the Humen town government, Weiyuan's "fashion and Creative Park" is an important chess game: building a park covering 200 mu between the two bridges linking Humen and Weiyuan.

The government will build infrastructure and building buildings in the park, pform old factories, attract the entry of clothing brand headquarters with the selling points of "high access threshold and low operating cost", and attract designers from all over the country to regularly launch press conferences, do environmental protection and functional clothing categories, and strengthen script src=> in training and research and development.